Addison Lee

Addison Lee for Me

Addison Lee have been driving passengers for over forty years offering a high quality product to discerning customers. In recent years their preeminence in the mini cab market has been eroded by the arrival of disrupters like Uber and Gett.

Background

Brief

Deliver an internal Purpose to guide Addison Lee’s evolution as a brand and business, focusing around the exceptional service they deliver, along with a new brand identity, tone of voice and additional digital assets including the redesign of their app and website.

Solution

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Campaign Obectives

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