Crew Clothing

Be You

Crew Clothing is a fashion brand, specialising in timeless clothing inspired by the British coast. With the company’s founder being a professional skier, Crew is also rooted in British sport, working in collaboration with many iconic teams and sporting events.

Background

Brief

Whistlejacket were tasked with finding the ‘true crew’, creating a purpose for the brand which would underpin their refreshed brand identity and help it stand out from its ever increasing pool of competitors. Crew required customer archetypes, a logo and colour palette as well as store design.

Solution

We redefined the Crew look and feel, developed comprehensive brand guidelines, and established a complete brand identity. This included everything from copy tone and photographic style to product design. Collaborating with the head designer, we crafted inspiring customer archetypes to inform new clothing designs.

In addition to this, we designed Crew's physical retail spaces, redesigning both interior and exterior for a cohesive, immersive brand experience. Our focus on customer flow, product presentation, and ambiance ensured a distinct shopping journey. Every detail, from facade to interior, elevated the Crew brand and resonated with their audience.

Brand Principles

Less is more, style over fashion, making an effort matters, cleanly confident