The project began with a series of interviews with key stakeholders, founders, and influential voices within the Beaufort & Blake brand. This was followed by in-depth research and an audit of existing materials and channels, laying the foundation for the brand’s development.

From there, we redesigned the identity to reflect the qualities Beaufort & Blake customers value most, bringing clarity, character, and cohesion to their newly defined brand.

A timeless wordmark was paired with a refreshed elephant icon – Beaufort & Blake’s signature graphic and good luck charm. We also refined the brand colour palette, developed a distinctive brand pattern, defined the photography direction, and demonstrated real-world applications of the brand identity.