Comic Relief

Red Nose Day

Background

Comic Relief, founded 30 years ago by Richard Curtis and Sir Lenny Henry, is dedicated to fighting poverty and inequality both in the UK and internationally.

Brief

To enhance their mission of creating "a just world free from poverty," Comic Relief needed a compelling Purpose and a new identity that could position the charity as a year-round presence.

Solution

Working with the brand and senior management teams at Comic Relief, we developed a new Purpose for the organisation: Engage, Entertain, Accelerate Change.

We then created cohesive identities for Comic Relief and Red Nose Day, ensuring they could function independently and together. They needed to be flexible enough to be used by multiple creative partners, such as the in-house design team at Comic Relief, commercial sponsors, other charities working in partnership with Comic Relief, and the BBC.

This involved developing a versatile ‘Master’ identity with secondary colour variations for various partners.

Comprehensive style guides and brand guidelines were produced to maintain consistency across all platforms and creative collaborations.

Brand Purpose

Engage, Entertain, Accelerate Change