Natural England
EXPLORE Toolkit
Natural England, the government’s advisor on the natural environment. Their EXPLORE Toolkit is an interdisciplinary decision-support framework designed to bring sectors together, support integrated planning, and bridge the gap between technical knowledge and real-world solutions.
Background
Brief
Natural England tasked us with creating a cohesive, accessible identity for the EXPLORE toolkit, to unify its diverse elements and support its mission to help people and the environment thrive. This identity required a logo, colour palette and a suite of custom iconography.

To bring EXPLORE to life, we designed a modern, flexible identity that fosters collaboration and underscores the toolkit’s purpose of building healthier, more sustainable futures, with the aim of giving the toolkit a consistent and engaging look and feel, unifying its diverse tools, templates and resources. We ensured that every element, whether part of the digital platform or workshop materials, felt interconnected and approachable.
The final identity included: a logo, colour palette that embodied nature and sustainability while staying modern and professional, a suite of iconography to represent different toolkit areas, templates for workshops to ensure clarity and consistency in presentations along with a card deck, highlighting key drivers and pressures, designed to spark engagement and collaboration in planning sessions.
Solution
Toolkit Purpose
Empower strategic planning by prioritising health, wellbeing, nature, and sustainability outcomes