We created the "A Degree that Matters" platform, which became the foundation for our creative work and a modern, youthful design system that reflects the university's unique setting on a working farm. This initiative included a digital acquisition campaign, a compelling brand video, and a refreshed prospectus that highlighted how HAU's specialised programmes, such as entomology and robotics, address global issues.

We presented Harper Adams as a compelling choice for students, showcasing diverse career paths in areas like agri-food production, animal sciences, and engineering. The campaign emphasised the university’s role in equipping students with skills critical for a changing world. Harper Adams has since been recognized multiple times as the Best Modern University and was a runner-up for University of the Year by The Times and Sunday Times.