Local Government Association (LGA)
Pathways to Planning
The Local Government Association (LGA) is the national membership body for local authorities, dedicated to supporting, promoting, and improving local government.
Background
Brief
The LGA needed a brand identity and supporting resources for their new graduate programme, “Pathways to Planning,” aimed at attracting recent university graduates to careers in public sector planning, with an emphasis on diversity and inclusivity.
Solution
Working with the LGA team, we developed a fresh and exciting identity for ‘Pathways to Planning’, which we employed when creating assets for their recruitment campaign, including animations, social media cards, web banners, and ad templates. The campaign needed to resonate with a diverse student audience representative of the UK's student population, and speak to under-represented groups, including those from lower socio-economic and BAME backgrounds.
Testimonial
”Our graduate programme is recognised as one of the most effective routes to bring bright and diverse talent into local government. We see every day the valuable work being done by councils, and we wanted to make sure we had the brand that reflects this. In Impact we have a name and brand that both gives us the stature to reflect our goals and perfectly encapsulates the genuine difference graduates make whilst on the programme, both to their own careers and the communities they work within”.
Beth Stewart, Programme Manager
