Wildlife and Countryside Link

Wilder by Design

Wildlife and Countryside Link and their partners, such as RSBP and the Woodland Trust, requested design support on their new climate campaign, which calls on the government to ensure that new planning policies, including infrastructure elements designed to support wildlife such as sustainable drainage and bee bricks.

Background

Brief

Whistlejacket were tasked with creating a flexible design system which would capture the attention of the legislative powers that be and encourage them to take action towards the campaign’s ultimate goal of supporting wildlife recovery, aiding climate resilience and improve our well-being.

Solution

We developed a comprehensive and flexible design system with a vibrant colour palette, crafted with the aim of capturing viewers attention while also having ties to the UK’s wildlife and landscapes. These colours work effectively with the modular design system to create impactful, yet simple design assets, ensuring this campaign identity could be used easily by its multiple members and partners. This identity also included a bold and playful logo mark which embraces negative space to showcase the variety of wildlife that the campaign is trying to protect. We also created thorough brand guidelines, a collection of templates for social media presentations and letterheads for the Wildlife and Countryside Link’s communications with internal and external audiences.

Campaign Objectives

Protect wildlife and wild spaces, help nature thrive, end nature’s decline by 2030